A coordinated local SEO, social media and paid acquisition system for Target International and Duct Masters—plus client-winning company portfolios and a conversion-led Target International website redesign.
Complete MEP contracting solutions
HVAC duct and sheet-metal fabrication
The brands can share governance and reporting, but their customers search, compare and convert differently. The strategy preserves each company’s specialist authority.
MEP ContractingComplete electrical, low-current, plumbing, drainage, HVAC, testing and commissioning solutions for commercial, residential, healthcare, retail, tower, infrastructure and industrial projects.
Since 2005 · MusaffahAbu Dhabi HVAC duct manufacturing and precision metal fabrication serving contractors, HVAC companies, construction firms, facility operators and industrial clients.
Repeated service blocks and placeholder wording dilute authority. A modern architecture should separate MEP disciplines, sectors, projects, approvals and lead actions.
The current site already documents 11 fabrication capabilities, a Musaffah facility, process, service areas and workshop imagery—ideal for local search and content campaigns.
Both companies need stronger client-facing proof: project categories, facility capability, certifications, partner brands, delivery process and quote-ready portfolio documents.
The same framework applies to both companies, while keywords, content, audiences and conversion actions remain company-specific.
GBP management, Abu Dhabi pages, citations, reviews, service-area authority and local rank reporting.
Project proof, workshop/process content, services, technical education, team credibility and enquiries.
High-intent Search campaigns focused on calls, forms and quotation requests across Abu Dhabi.
Awareness, project proof, retargeting and lead-generation campaigns for decision makers.
Each company has its own AED 2,000 monthly agency-management fee. Google and Meta advertising budgets are optional and can be activated independently for either brand.
Each company receives its own professionally designed digital/PDF portfolio—not a generic group brochure.
A modern MEP capabilities deck for developers, consultants, main contractors and facilities teams.
An industrial capabilities deck presenting the Musaffah facility, machinery, services and fabrication quality.
Both company portfolios with one shared visual governance and up to two revision rounds each. VAT excluded.
Accounts, GBP, analytics, call/form tracking, keyword baseline and content collection.
Campaign structures, creative bank, local SEO priorities and first publishing cycle.
Search terms, audiences, creative, landing journeys, local rankings and lead quality.
Reallocate budget, expand proven services and present quarter-two growth decisions.
Recurring management, optional platform media and one-time project costs are separated below so the group can approve each component confidently.
| Investment item | Target International | Duct Masters | Both companies | Billing |
|---|---|---|---|---|
| Agency management | AED 6,000 | AED 6,000 | AED 12,000 | Quarterly · recurring |
| Google Ads media — optional | AED 4,500 | AED 4,500 | AED 9,000 | Platform media |
| Meta Ads media — optional | AED 1,500 | AED 1,500 | AED 3,000 | Platform media |
| Google Ads + GTM setup, tracking & landing page | AED 1,000 | AED 1,000 | AED 2,000 | One-time |
| Company portfolio design | AED 800 | AED 800 | AED 1,600 | One-time |
| Target website redesign | AED 4,500–7,000 | — | AED 4,500–7,000 | One-time |
| Quarter 1 · without optional media | AED 12,300–14,800 | AED 7,800 | AED 20,100–22,600 | VAT excluded |
| Quarter 1 · with all optional media | AED 18,300–20,800 | AED 13,800 | AED 32,100–34,600 | VAT excluded |
Both companies’ three-month management, both Google Ads/GTM setups, both portfolios and the Target website redesign. Advertising media is not included.
Includes the complete management-led quarter plus three months of Google and Meta media for both companies.
Begin both brands at AED 4,000 total monthly agency management. Activate the optional AED 1,500 Google and AED 500 Meta budget per company when each campaign is ready to generate and track enquiries.
Give it to me →Proposal validity: 30 days · Minimum marketing term: 3 months · Final scope subject to account, content and technical discovery